Data Privacy
Last updated: January 26, 2026
Our Commitment to Your Privacy
At Micah, your privacy and spiritual journey are sacred to us. We are committed to protecting your personal information and being transparent about how we collect, use, and safeguard your data.
This page provides detailed information about our data privacy practices, what data we collect, how we use it, and the choices you have regarding your information.
What Data We Collect
Account Information
- Email address (used for authentication and account recovery)
- Display name (optional)
- Firebase authentication credentials
- Account creation date and last login
Spiritual Content & Conversations
- Your messages and conversations with the Micah AI companion
- Voice recordings (if you use voice input)
- Prayer requests and spiritual topics discussed
- Daily scripture readings you've accessed
- Any documents or sermons you've uploaded for study
Important: Your conversations with Micah are private and personal. We never sell this data or use it for advertising purposes.
Usage & Device Information
- Device type and operating system version
- App version and language preferences
- Features used and session duration
- Crash reports and performance diagnostics
- IP address and approximate location (country/region only)
Subscription & Payment Data
- Subscription plan and status
- Purchase history and renewal dates
- Payment method type (but NOT full card details)
- Transaction IDs and receipts
Note: Payment processing is handled by Google Play Billing and Apple App Store. We do not store your complete credit card information.
How We Use Your Data
We use the information we collect to:
Provide Our Service
- Generate personalized AI spiritual guidance
- Maintain conversation continuity and context
- Enable voice interaction features
- Deliver daily scripture readings
Improve & Optimize
- Enhance AI response quality
- Fix bugs and improve stability
- Understand feature usage patterns
- Optimize app performance
Account Management
- Manage subscriptions and billing
- Verify your identity
- Send important service updates
- Provide customer support
Security & Compliance
- Detect and prevent fraud
- Enforce our terms of service
- Comply with legal obligations
- Protect user safety
AI Processing & Third-Party Services
Micah uses advanced AI models to provide spiritual guidance. Here's how your data is processed:
Cloud-Based AI Processing
Your messages and voice inputs are securely transmitted to cloud-based AI providers (such as OpenAI, Anthropic, or similar services) to generate thoughtful, contextual responses.
We do not use your conversations to train AI models or for advertising purposes.
Third-Party Services We Use:
- Firebase (Google): Authentication, database, and cloud hosting
- AI Providers: Natural language processing for spiritual guidance
- Google Play / Apple App Store: Payment processing and subscriptions
- Analytics Services: App performance and crash reporting
All third-party services are contractually required to protect your data and use it only for providing their services to us.
Data Security
We take the security of your spiritual journey seriously. Our security measures include:
Encryption
All data transmission uses HTTPS/TLS encryption
Secure Storage
Data stored in encrypted, secure cloud infrastructure
Access Controls
Strict authentication and authorization systems
Monitoring
Continuous security monitoring and threat detection
Important: While we implement industry-standard security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
Data Retention
We retain your personal data only as long as necessary to provide the Service and fulfill legal obligations:
- Account Data: Stored while your account is active and for a reasonable period after account closure to comply with legal requirements
- Conversation History: Retained to provide continuity in your spiritual journey. You can delete this at any time from within the app
- Subscription Data: Retained as required for billing, tax compliance, and financial record-keeping
- Usage Analytics: Typically aggregated and anonymized within 90 days
You may request deletion of your data at any time through the app. See our Data Management page for instructions.
Your Privacy Rights
Depending on your location, you have various rights regarding your personal data:
🔍 Right to Access
You can request a copy of all personal data we hold about you.
✏️ Right to Correct
You can update or correct inaccurate information through the app settings.
🗑️ Right to Delete
You can delete specific data types or your entire account at any time through the app.
📦 Right to Data Portability
You can request your data in a machine-readable format to transfer to another service.
🚫 Right to Object
You can object to certain types of data processing, such as for analytics purposes.
To exercise these rights, visit our Data Management page or contact us at support@applifi.io.
International Data Transfers
Your information may be processed in countries outside your own, including the United States and other regions where our service providers operate.
We ensure appropriate safeguards are in place to protect your data, including:
- GDPR-compliant data processing agreements
- Standard contractual clauses approved by the European Commission
- Adherence to Privacy Shield principles (where applicable)
- Compliance with local data protection laws
Children's Privacy
Micah is not intended for children under the age of 13. We do not knowingly collect personal data from children under 13.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@applifi.io so we can delete the information.
Updates to This Page
We may update this Data Privacy page from time to time to reflect changes in our practices or for legal reasons. We will notify you of any material changes by updating the "Last updated" date at the top of this page.
Questions or Concerns?
If you have any questions about our data privacy practices or concerns about how your information is handled, we're here to help.
Email: support@applifi.io
Company: Applifi AI
For complete legal details, please see our Privacy Policy.