Privacy Policy

Last updated: January 4, 2026

Introduction

Applifi AI ("we", "our", or "us") operates the Micah mobile application and website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our application and services.

Information We Collect

Personal Information

When you create an account, we may collect:

  • Email address
  • Name (optional)
  • Authentication credentials

Usage Data

We collect information about how you interact with our app:

  • Conversations and messages with Micah
  • Scripture readings and study history
  • Prayer requests and spiritual topics discussed
  • Device information and usage patterns
  • App performance and crash data

How We Use Your Information

We use the collected information to:

  • Provide personalized AI spiritual guidance and support
  • Improve and optimize the Micah experience
  • Analyze usage patterns to enhance our services
  • Communicate with you about updates and features
  • Ensure the security and integrity of our services
  • Comply with legal obligations

Data Security

We implement industry-standard security measures to protect your personal information. All data is encrypted in transit and at rest. We use Firebase Authentication for secure account management and store data in secure, encrypted databases.

Data Sharing

We do not sell your personal information. We may share data with:

  • Service providers who help us operate the app (e.g., cloud hosting, AI services)
  • Analytics providers to improve our services
  • Law enforcement when required by law

Your Rights

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Export your data
  • Opt-out of certain data collection practices

To exercise these rights, please visit our Delete Account page or contact us at info@applifi.io.

Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: info@applifi.io

Company: Applifi AI