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Privacy Policy for Micah

Last updated: January 26, 2026

Micah is an AI-powered spiritual companion application operated by Applifi AI ("we", "our", or "us"). This Privacy Policy explains how we collect, use, and protect your information when you use the Micah mobile application, website, and related services (collectively, the "Service").

By using Micah, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

a) Information You Provide

When you use Micah, we may collect:

  • Email address and authentication details
  • Profile information (such as display name)
  • Messages, voice recordings, or text you submit to the AI companion
  • Subscription and purchase information
  • Support requests or feedback you send us

b) Automatically Collected Information

We may collect:

  • Device information (device type, OS version, app version, language)
  • Usage data (features used, session duration, interaction logs)
  • Crash reports and performance diagnostics
  • IP address and approximate location (country/region level)

c) Payment Information

Payments and subscriptions are processed by third-party payment providers (such as Google Play Billing or Apple App Store). We do not store your full payment card details.

2. How We Use Your Information

We use collected information to:

  • Provide and operate the Service
  • Generate AI responses and personalize your experience
  • Maintain your account and subscriptions
  • Improve app performance and reliability
  • Detect fraud and abuse
  • Communicate important service updates
  • Respond to support requests
  • Comply with legal obligations

3. AI Processing

Micah provides AI-powered conversational features. Messages, voice inputs, and related content that you submit may be securely transmitted to our servers and processed by trusted third-party artificial intelligence service providers (such as OpenAI) solely to generate responses within the app.

Micah uses artificial intelligence services provided by secure third-party providers to generate responses and personalized content.

Data processed may include:

  • User-submitted text messages
  • Voice recordings voluntarily provided by the user
  • User-recorded sermons or reflections

This data is processed solely for the purpose of providing app functionality and improving the user experience within Micah.

These providers act only as data processors and do not use your data for advertising, profiling, or independent training purposes.

We do not sell personal data, and your conversations are used only to provide and improve the service.

Micah does not sell personal data and does not use user data for advertising or marketing purposes.

Third-party AI service providers are contractually required to provide data protection and security measures that meet or exceed industry standards.

Users are informed and asked for consent before any data is shared with third-party AI services.

Data is not retained by third-party providers beyond what is necessary to process the request.

4. Data Sharing

We may share information only with:

  • Cloud infrastructure providers (for hosting and storage)
  • Analytics and crash reporting services (to improve stability)
  • AI model providers (to generate responses)
  • Payment processors (to manage subscriptions)
  • Legal authorities if required by law

All service providers are contractually required to protect your data.

5. Data Retention

We retain personal data only as long as necessary to provide the Service and fulfill legal obligations.

  • Account data remains stored while your account is active
  • Conversation data may be stored to provide continuity of experience
  • You may request deletion at any time (see Section 8)

6. Data Security

We use industry-standard security measures including:

  • Encrypted data transmission (HTTPS/TLS)
  • Secure cloud infrastructure
  • Access controls and monitoring

However, no method of transmission or storage is 100% secure.

7. Children's Privacy

Micah is not intended for children under 13. We do not knowingly collect personal data from children under 13. If you believe a child has provided us data, contact us for deletion.

8. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Withdraw consent
  • Object to certain processing

To exercise these rights, contact: support@applifi.io

9. Third-Party Services

Micah may integrate third-party services such as:

  • Cloud hosting providers
  • Analytics and crash reporting tools
  • AI model APIs
  • App store billing services

These services have their own privacy policies governing their use of data.

10. International Data Transfers

Your information may be processed in countries outside your own. We ensure appropriate safeguards are in place to protect your data, including GDPR-compliant data processing agreements.

11. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Continued use of Micah means you accept the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy, contact:

Applifi AI

Email: support@applifi.io